Padrecito

The perpetual hunger for upscale Mexican fare is palpable in San Francisco. Yet with so much competition, creating a distinguished and memorable identity for 2013 newcomer Padrecito was not a simple mission. In the design for Padrecito, elegance and simplicity, combined with a touch of Mexican kitsch, convey a sense of warmth, playfulness and just enough swank.

Art Direction by Britt Hull